Privacy Policy — Binary Intelligence

Binary Intelligence Ltd ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website and services.

1. Information We Collect

We may collect the following personal data:

Identity data: name, job title, organisation name.
Contact data: email address, phone number, postal address.
Technical data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and other technology on your devices.
Usage data: information about how you use our website, services, and communications.
Communication data: any messages or correspondence you send us.

2. How We Collect Data

We collect data through the following methods:

Direct interactions: when you contact us via email, form submissions, or scheduling a consultation through Calendly.
Automated technologies: cookies and similar tracking technologies when you visit our website.
Third parties: analytics providers (e.g., Google Analytics) and referral sources.

3. How We Use Your Data

We use your personal data for the following purposes:

To provide and manage our AI consulting services and engagements.
To communicate with you regarding enquiries, consultations, and project updates.
To analyse website usage and improve our digital presence.
To comply with legal and regulatory obligations applicable to UK-based organisations.
To manage cookie preferences and ensure proper website functionality.

4. Legal Basis for Processing

Where relevant, we rely on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

Contract: processing necessary to perform our contractual obligations.
Legitimate interests: running our business, ensuring network security, and direct marketing.
Consent: where you have given consent (e.g., non-essential cookies).
Legal obligation: compliance with applicable laws and regulations.

5. Cookies

Our website uses cookies to enhance your browsing experience. We use essential cookies (required for basic functionality) and analytics cookies (to understand how visitors interact with our site). You can control cookie settings through your browser preferences. When you first visit our site, a cookie consent banner appears requesting your permission to place non-essential cookies.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or to comply with legal requirements (including tax, accounting, and dispute resolution obligations). Client project data is retained for the duration of the engagement plus six months thereafter. Analytics data is anonymised after twelve months.

7. Data Sharing

We do not sell your personal data. We may share your data with:

Service providers: trusted third-party tools such as Calendly (scheduling), email service providers, and cloud hosting platforms.
Professional advisers: lawyers, accountants, and consultants.
Public authorities: where required by law or regulation.

8. International Transfers

Some of our service providers operate outside the UK. Where we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO or adequacy decisions.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption in transit (TLS), access controls, and regular security assessments.

10. Your Rights

Under the UK GDPR, you have the following rights:

Right of access: request a copy of the personal data we hold about you.
Right to rectification: correct inaccurate or incomplete data.
Right to erasure: request deletion of your personal data in certain circumstances.
Right to restrict processing: limit how we use your data in specific cases.
Right to data portability: receive your data in a structured, machine-readable format.
Right to object: object to processing based on legitimate interests or direct marketing.
Rights related to automated decision-making: including profiling.

11. Third-Party Links

Our website may contain links to third-party websites (including LinkedIn and X/Twitter). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact

To exercise any of your rights, or if you have a complaint about our data handling practices, please contact us at:

Email: privacy@binaryintelligence.co.uk
Address: Binary Intelligence Ltd, United Kingdom

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk).